Recently at
the 2007 Global Services Conference in New York I had the opportunity to speak
on a topic that is near and dear to me; diversification in sourcing
relationships. One of the challenges that companies have in sourcing their
projects to a service provider is first understanding or rather categorizing
the type of project they are looking to outsource. Here’s what I mean. There
are basically three types of projects that companies will outsource:
- Cost
improvement projects that focus on driving efficiency in the organization, i.e.
staff augmentation to offset labor costs
- Performance
improvement projects around operations which further enhance the company’s
ability to deliver a service back to the business or to its customers i.e.
portals, maintenance on existing applications, feature/functionality
- Business
improvement projects that result in innovation and transformation of core
business processes and drive bottom line changes i.e. new applications
deployed, integrating multiple systems to standardize, building new software to
meet business objectives
Understanding
where your project(s) fits will help in determining the value back to the
business and the nature of the relationship that you require from a service
provider. These factors will play an important role in determining how to best
diversify your sourcing relationships. Too often companies default to a
specific service provider or geography as a result of past history or assumptions
on price, skills and so on.
The same sourcing risks that exist for companies that outsource equally become opportunities when a better understanding exists around available options. Companies that are concerned about cultural alignment need to investigate how service providers in other geographies such as Central and Eastern Europe may be better aligned with the social and cultural skills that will compliment their company. If you click the thumbnail image you'll see a figure that provides an overview of how perceived sourcing risks are opportunities, specifically when companies look to Central and Eastern Europe.
I encourage
buyers to take the time to build a simply, straight-forward and effective plan
that will allow them to properly assess the value of the project, the expected
outcomes and the best place to get it done.
One way to do this plan is to
conduct what we call a Sourcing Maturity Assessment™
This Sourcing
Maturity Assessment™ is a no risk exercise that brings results and will do the
following:
- Identify “why” your organization
needs to outsource
- Align Sourcing and Business
strategies
- Define the opportunities and
challenges
- Set “diversification” criteria and
segment projects
- Know what the “measures of success”
will be
- Build an Offshore Evaluation
Checklist
- Determine the best geographic
location based on specific and defined criteria
It is more
than just building a spec or looking for a team to speak the same language. It
is about fit and finish and companies that have multiple projects planned
across many industry verticals need to explore their options and quantify their
thinking for sourcing to a particular destination and/or service provider.
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